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Back linking may not be a pretty or sexy thing to most people, but we realize it is the life blood of organic traffic. There is a bit more to just owning a website if you want people to see it. On site SEO we won’t even get into right now. It is the off site SEO, the linking that I want to talk about.
Some of the different link types are reciprocal links. The reciprocal link is one in which you have made some kind of deal or exchange. I link to your site and you link to mine. Not my favorite type of linking unless you know the person on the other site isn’t going to take your link down after a couple of weeks, or stick you on a link page with a ton of other links, not a real good Google move. I will use reciprocal links when it is with a site I like, Loaded Web where you have an account, profile, and submit your site. In return there is a little Loaded Web banner to link back to them. They gain power you get power.
Deep links, perma-links, direct links, or sub-links are all the same thing. These are the links that go directly to your post or article. It is important to use these links when you can to give power to that particular area of your site. If all of your back links are pointing only to your home page and you have none pointing to specific article pages, then you are not getting the full benefit of your linking activities. Deep Linking to Improve Your SERP Results
Back linking is an absolute necessity if you want people to find you in the searches. Think about direct links for a moment. When I tell all my friends on my blog about this great page of yours, I am not going to link to your home page, I am going to copy and paste the actual webpage address, for a particular post, out of my browser, into my blog. That is deep linking and what is considered to be natural linking by the search engines.
Ok now that you have set your goal of how many links you will get each day and worked at it for awhile, one day you look at your site stats and you have more page rank. Now that is sexy, I’m talking the power of linking is totally sexy.
We have built the Blog Co-Op to help you build your Deep Back Links
Sheryl also has other articles here on her blog that talk about the Importance of back linking.
Brad West ~ onomoney
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