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Some things to think about
02/28/07
Some things to think about
Link: http://www.plan4power.org/?allmylove
Hello there,
Good and happy day to you. Let's start discussing some preliminary thoughts for the week today. The week ahead is important for us and it seems that it will be good to begin it by contemplating some things in an overview manner.
Most of you know that our Phase 2 companies' products and services have been advertising and promotional in nature. This has been smart for us for a couple of reasons. When you're a marketer, online or off, advertising is what gets the word out about what you're marketing. It's also good to be able to refine your advertising skills and find out how to write good ad copy, subject lines and build fetching Web pages. There's another compelling reason to be part of the online advertising industry. There's a lot of money being made in online advertising.
In the first half of 2005, U.S. Internet advertising revenue reached $5.8 billion. Internet advertising revenues reached a new record of $3.9 billion for the first quarter alone of 2006. "The steady growth of online advertising is a clear indication that marketers continue to believe in the opportunities and effectiveness that this medium delivers in reaching and engaging their consumers," said Greg Stuart, CEO, Interactive Advertising Bureau.
"The Internet continues to shape the media landscape as more advertising dollars are going online," said Peter Petrusky, Director, Advisory Services, PricewaterhouseCoopers. "It is abundantly clear that marketers are seeing a compelling opportunity to leverage the Internet as a powerful medium that drives both branding and sales results."
"The consistent growth in overall revenues shows that marketers may be shifting more of their total advertising budgets to online," said David Silverman, a partner at PwC. "This is a natural development as research shows that more consumers are spending a larger percentage of their media time online, while the flow of advertising dollars follows."
It seems it's not just that more people are online and therefore there are more people to advertise to. There is an interactive aspect to online advertising that is not yet fully available on other media like television, radio and regular print media. Television advertising for one is beginning to adapt out of necessity and will continue to do so in the future, to be able to hold customers' attention.
William Makower, chief executive at online agency Panlogic, said: "The popularity of online advertising is tied to the increase in the number of people installing broadband Internet connections. "This means that people are not having to wait for a banner to load but can be interacting with the brand immediately. The interaction is something that billboards and television cannot offer."
It's wonderful to be where we are and what we are about and doing. Tomorrow I'll deliver a message that will add to these thoughts and help us to realize that where we stand as a group, right now, is such an excellent place to be. We're in just the right place, right time, developing with and gathering all the right people. It's going to be a great week.
Debra
