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Are you watching your target market on Twitter?

I know you have heard to keep track of your brand by watching Twitter for your company name or keywords but, do people really do it?

I’d say the smart one do!

Here is just an example that I made me realize that companies (people) are using Twitter to find people that are in need of their product.

Yesterday I sent out a tweet that I figured no one would even pay attention to – Here it is -

New Weight Loss Plan; Visit dentist, irritate TMJ, eat soup until you wither away into dust! I'm starving!

After I hit the send button, I thought ‘Oh crap! I’m gonna get 100+ diet pill ads.’ A diet pill is not what I need. Thankfully not, a single diet pill, potion, or plan was sent to me. Guess they either are not watching or did not feel I was a good target.

What I did wake up to this morning was a tweet sent by a company. This company had snagged the term TMJ in my tweet and jumped in to help me.
Here is what SpacesleeperCEO sent,

@SherylLoch Awsome new pillow design helps tmj pain. Spacesleeperpillow.com

Now, if they had just sent me an @ with this same tweet without me having mentioned anything, I would have considered it spamish.
Their pillow is designed to help with TMJ, something that I did refer to as causing me a pain in my life (not being able to eat is a pain). So, I don’t see it as spam but, just a company that is showing me a way to solve my specific problem.

I would caution that when doing a watch for your keywords, that you are using a term that is narrowed down or you will become overran with tweets and you will not be contacting people that feel you are really offering a viable solution. You will also need to read the tweets that come in with your target phrase so; you can understand the context before you send them a message.

Some bad key phrase’s to watch may include –

*Traffic – Are the people stuck in road traffic or do they need traffic to their site or possibly they are stating that a post has gained traffic….

*Weight Loss- Are they looking to loose weight, have they lost weight, or maybe their vet put their dog on a weight loss plan….

You get the idea. Don’t just see a phrase or word and blast them with your service/product. Make sure your service/product is what may really fill their need.

Don’t keep sending the same message to everyone over and over. If all you do is send @ ‘My product is what you need’ then when people visit your Twitter profile they will see that you have other things to say not, just a product pusher. This is something that I wish the above named company would start doing. They had far too many ‘see my product’ and not enough other general information about life, or other resources to help with TMJ...This took out the real people factor. I want to see that they are also a person not just a product.

I personally use Tweetdeck Search to help me watch for key phrases.

Take the time to understand your market and target words.
Be sure to show you are a real person not just an @ ad slinger.

Hope this stimulates your brain.
Sheryl Loch

Any tips, thoughts, or suggestions you would like to add? Leave us a comment. Hint; the box that says Name is for your name, not keywords.

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